The Complete Program

Complete Web Development

• Web development from foundation to professional level
• HTML, CSS and JavaScript
• Responsive development
• Advanced website layouts
• Interactive website elements
• Professional development workflows
• Debugging and troubleshooting
• Website performance optimization
• Website deployment
• Domain and hosting management
• Building real-world websites
• AI-assisted development workflows

Databases — Deep Dive

Both sides of it: the database behind a custom site, and the one WordPress has been running underneath you the whole time.

• Designing a schema before you build
• Relationships between tables, and why they matter
• Writing, reading and optimising SQL queries
• Connecting a website to a database end to end
• The WordPress database explained — the tables that matter
• Safe queries, and how SQL injection actually happens
• Backups, exports and moving a database between hosts
• Debugging database problems instead of guessing
• Using AI for schema design and query work — and checking it

Complete WordPress Development

• WordPress from beginner to professional
• Professional business websites
• Landing pages
• Portfolio websites
• Blog websites
• E-commerce websites
• WooCommerce
• Advanced Elementor
• Theme customization
• Plugin configuration
• Website security
• Backups and migration
• Speed optimization
• Domain connection
• Hosting management
• Complete website deployment

Complete SEO

• SEO fundamentals
• Professional keyword research
• Competitor analysis
• Search intent
• On-page SEO
• Technical SEO
• Off-page SEO
• Link-building strategies
• Local SEO
• Google Business Profile optimization
• SEO content strategy
• Google Search Console
• Google Analytics
• SEO audits
• Website performance analysis
• AI-powered SEO workflows
• Developing complete SEO strategies for businesses

Google Ads — Professional Level

• Account setup
• Campaign strategy
• Keyword research
• Search campaigns
• Display campaigns
• Remarketing
• Conversion tracking
• Google Tag Manager basics
• Audience targeting
• Bidding strategies
• Budget management
• A/B testing
• Campaign optimization
• Lead generation
• ROI and performance analysis
• Working on real campaigns

Meta Ads — Professional Level

• Meta Business Manager
• Ads Manager
• Facebook and Instagram advertising
• Campaign strategy
• Audience research
• Custom audiences
• Lookalike audiences
• Lead generation
• Sales campaigns
• Retargeting
• Meta Pixel
• Conversion tracking
• Creative testing
• A/B testing
• Budget scaling
• Campaign optimization
• Performance analysis
• Real-time advertising projects

Professional AI Tool Usage

Not a tour of individual tools — how to put AI inside a real professional workflow.

• AI-assisted coding
• AI-assisted WordPress development
• AI-powered SEO
• AI content research
• AI marketing workflows
• AI-assisted advertising
• Prompt engineering
• Code generation
• Code debugging
• Website planning with AI
• Research and competitor analysis
• Ad copy generation
• Content creation
• Automation concepts
• Modern AI development platforms and coding assistants
• Selecting the right AI tool for each task

Real-Time Projects

Real builds, not exercises. Each one is something you could show a client.

• Build a complete coded website
• Build a professional WordPress website
• Build a business website
• Create landing pages
• Launch a website online
• Perform a complete SEO audit
• Develop an SEO strategy
• Conduct keyword research
• Optimize website pages
• Create a Google Ads campaign
• Create a Meta Ads campaign
• Set up tracking
• Analyze campaign performance
• Use AI throughout the complete workflow